The company’s name is Steorn — website here: www.steorn.net. From their site,

Steorn is a word translating as ‘to guide, direct and manage’.

In maybe as little as a few months time, they will become

  1. not-very-widely known as hoaxers;
  2. not-very-widely known as unfortunate engineers (and equally-unfortunate or just astonishingly poor selectors of peers to review their shizzle);

    3. or

  3. known all over the world, on the front page of everything everywhere, as the little company that changed the course of human history.