Good buddy Preble’s blog, 1128, ran a post a while back about a campaign flyer discovered in his mailbox — replete with a picture of the candidate, who bore a striking resemblance to one of Preble’s siblings.

So what, you ask? A Google search for “Mike Siegel” (the candidate in question) now returns humble ol’ 1128 as the number one hit for that search.

Love that Internet.